Semrush is another powerful SEO tool that can help you accomplish multiple tasks and goals related to search engine optimization. Due to a range of top-notch features, Semrush can help you investigate website on-page and technical SEO, backlinks, keywords, and niche competitors. If your business success depends heavily on how much high-quality traffic you drive to your website, you need to master SEO. It’s virtually impossible to improve your Google rankings without using SEO tools for keyword research, backlink monitoring, competitive analysis and website optimization audits.
Best SEO tool for competitor research
See the backlink profile and domain authority of any URL with Link Explorer. Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up. This tool lets you discover how difficult it will be to rank in the top 10 search results for any keyword. Determine the potential ranking difficulty of a keyword with Ahrefs’ free SERP Checker tool.
What makes the best SEO tool?
Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites. SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie.
They include the Rank Tracker, Keyword Finder, SERP checker, and Web Audit tool. The dashboard gives you an overview of the metrics you need most – like tracked keyword rankings, Website Audit scores and competitor reports. Enter a keyword to see what search engine results it produces in 50+ countries, and discover whether it’s possible to rank for it. Spy on your competitors backlinks with one easy search, see all BHS Links linking pages with in-depth data for each and every link.
You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. Edit pages in real-time using tools that are built into Google Chrome DevTools. This Chrome extension lets you know if the product you’re about to buy comes from a reputable seller and, if not, provides an alternative.
While they’re not cheap, you can get started with a 14-day free trial to test the premium features. Or follow the company’s guide on how to use features with a free account. Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1. Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase.
Some SEOs overlook the more technical aspects of SEO mainly because they require more specialized knowledge, which not everyone has and isn’t easy to acquire. This free tool from Google shows whether your web pages are eligible for rich results, like star ratings, product info, or FAQs, in the SERPs. One way to check how it looks is to use free SEO plugins like All in One, Yoast SEO or Rank Math. The content is not only the body of the text that the user reads but also the title and description that you put to that content and that is what will appear in Google. Therefore, it is very important not only that it is not half-baked but that it encourages the user to click.
- Ahrefs constantly goes the extra mile to innovate and educate their community.
- These keywords can allow you to acquire conversions through online traffic, whatever your niche.
- Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1.
- This chapter covers keyword research and other methods to determine what your audience is seeking.
- Every change you make will take some time to be reflected on Google’s end.
- SE Ranking is a budget-friendly and user-friendly SEO tool ideal for small business owners, bloggers, and website owners seeking to optimize their site’s search engine ranking.
If you need to pull a lot of SERP data, rankings, tool reports, or competitive analysis, Marketing Miner does the heavy lifting for you and loads it all into convenient reports. It’s a paid tool, but the free version allows to perform a number of tasks. Mobile versions of websites often differ significantly from their desktop versions. Because Google has switched to mobile-first indexing, it’s important that major elements (links, structured data, etc.) match on both versions. A number of tools will check this for you, but Zeo’s is probably the most complete.