That’s why content is now a BIG part of any modern-day SEO strategy. And in this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put your keyword at the front of your title tag whenever possible.
What is the Difference Between On-Page SEO and Off-Page SEO?
As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer.
Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content.
Page Speed Optimization
- Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”.
- Therefore, you should optimize the image sizes and find the ideal balance between size and quality.
- This will display a list of orphan pages and for all content, make recommendations for internal links.
- We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
- However, a good meta description will help convince users to click on your page in the results (aka improve CTR).
Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site. These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience.
Tools like Google Analytics allow SEO professionals to analyze user engagement on a page-by-page level, providing a clear picture of how users interact with your content. Luckily, SEOBoost gives you a detailed overview of what can be improved to improve the overall quality and relevancy of your content. Optimizing for Google’s featured snippets can make your content more accessible for voice search queries, aligning with the rising use of voice-activated devices. To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements.
Add Engaging Calls-to-Action
However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if BHS Links you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical. Effective on-page SEO also improves user experience, which can increase engagement and conversion rates.
The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement. Use descriptive anchor text with relevant keywords to help search engines and users navigate your site more effectively.